From 2 to 5 November 2026, the affiliate marketing and iGaming trade show SiGMA World returns to Fiera Roma, drawing operators, affiliates and technology vendors from across the sector. Among them will be Makeberry, an affiliate and performance marketing company, occupying booth #H1-1062 in Hall 1 with a pitch built around three words: data, quality traffic and control.
A Business Model Built on Verification, Not Volume
The affiliate segment of iGaming has long faced a structural problem: registrations are cheap to generate and easy to inflate, but they say little about whether a player actually deposits, returns or stays active. Makeberry's answer is an analytics hub that tracks performance past the sign-up stage, weighing deposits, retention and payback value rather than headline registration counts. This shift toward outcome-based measurement reflects a broader trend in performance marketing, where advertisers increasingly demand proof of monetisable traffic rather than raw lead volume - a response, in part, to years of industry scrutiny over inflated or low-quality affiliate referrals.
The company runs several affiliate programmes, including WinSpirit Affiliates, RocketPlay Affiliates and Zik Partners, alongside an additional brand offered under separate terms. It also operates in-house media buying across major advertising channels, along with app store optimisation and an influence marketing team targeting Tier 1 and Tier 2 markets.
Why "Control" Matters in a Crowded Affiliate Market
The third pillar of Makeberry's model, control, points to a less visible but increasingly important function in affiliate marketing: brand protection. As operators compete for visibility, bad actors sometimes misuse trademarks, clone landing pages or deploy misleading content to siphon traffic. Makeberry says its brand protection operation has reached more than one million backlink placements monthly, supported by proprietary software capable of generating over 100 sites a day - infrastructure aimed at maintaining consistent, policy-compliant visibility for partner brands rather than circumventing platform rules.
For operators and advertisers, this kind of oversight has become a compliance necessity rather than a marketing extra. Regulators and payment providers alike have tightened expectations around how gambling-related traffic is sourced and represented, making transparent affiliate practices a reputational and legal safeguard, not just a performance metric.
What the Booth Will Offer Visitors
Makeberry's stand leans into its "Holy Trinity of Performance" branding, pairing a networking bar and recorded interview sessions with structured meeting slots for attendees. Several team members will be present to discuss specific verticals:
- Oleksandr, VP of Makeberry Partnerships, on strategic affiliate, influence and brand protection partnerships
- Affiliate and Sales teams, covering PPC, SEO, ASO, ASA, Email, Reddit and TikTok traffic for Tier 1 and Tier 2 markets
- Serhii, Influence Team Lead, on influencer-driven traffic
- Rustam, Business Development Manager, on in-house media buying for advertisers with stable budgets
- Hanna, PR Team Lead, on media partnerships
Attendees can arrange meetings in advance through the company's Telegram channel. A separate giveaway, run through a Telegram bot, offers two tech prizes, with winners announced at the booth on 4 November; full terms are published separately for transparency.
A Snapshot of Reported Performance
Makeberry states that partners connected through its sales team have this year generated $2.47 million in gross gaming revenue and 9,902 first-time deposits from more than 46,000 registrations, alongside 257 newly qualified offers. These figures, provided by the company, illustrate the scale affiliate networks now operate at - and underline why data verification, rather than raw traffic counts, has become the currency operators and affiliates negotiate over at events like SiGMA World.